Google Analytics

The default web analytics platform.

★★★★★4.0(1 reviews)·Analytics·Free

About

Universal-coverage analytics for websites and apps. GA4 model is event-based, integrates with Google Ads, and is required by some advertising platforms.

🎯 Why it's useful

It's free and ubiquitous. Most growth-stack tools assume you have GA installed.

💜 Our take

The Google Ads integration makes attribution honest in a way other tools can't match.

Key Features

Event-based trackingReal-time reportingGoogle Ads integrationCross-platform analyticsCustom dashboardsAudience segmentationConversion tracking

Integrations

Google AdsGoogle Search ConsoleGoogle Data StudioShopifyBigQuerySlackZapierHubSpot

✓ Best for

Marketing teams and e-commerce founders who run Google Ads campaigns or need deep conversion tracking. Startups wanting free, enterprise-grade analytics without upfront costs.

✗ Not ideal for

Privacy-focused founders in EU/regulated markets (GDPR complexity). Teams needing immediate out-of-box insights without extensive implementation and custom event setup.

analytics.google.com

Reviews

★★★★★4.0(1)

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