Analytics comparison
Two of the best analytics tools, compared side-by-side. Here’s how each one stacks up.
See exactly where visitors click, scroll, and engage on your site.
🎯 Why it’s useful
Founders can quickly spot where users drop off or get confused, then make data-driven changes to improve conversion rates without guessing.
💜 Why we like it
It makes user behavior instantly visual and actionable—no digging through spreadsheets. Perfect for validating landing page changes fast.
Open-source product analytics + feature flags + session replay.
🎯 Why it’s useful
You're paying for Mixpanel, LaunchDarkly, and Fullstory separately? PostHog is one tool at a quarter the price.
💜 Why we like it
Session Replay + funnels in the same tool means you can watch the literal sessions of users who churned at step 3.
| Heatmap | PostHog | |
|---|---|---|
| Pricing | Freemium | Freemium |
| Category | Analytics | Analytics |
| Editor’s Pick | — | ★ Yes |
| Tagline | See exactly where visitors click, scroll, and engage on your site. | Open-source product analytics + feature flags + session replay. |
| Website | heatmap.com ↗ | posthog.com ↗ |
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