B2B contact data + outbound automation.
Database of 275M+ B2B contacts, plus a sales engagement platform (sequences, dialer, email finder). Free tier gives 10K contacts and basic sequencing.
🎯 Why it's useful
Cheaper than ZoomInfo for similar (sometimes better) data. The free credits are enough to validate ICP without committing.
💜 Our take
Apollo Plays — workflows that automate prospecting based on triggers (job changes, funding) — actually work.
✓ Best for
Sales teams and founders at early-stage B2B companies who need to build prospect lists quickly and automate outreach. Solo SDRs and small sales teams get immediate value from the free tier's 10K contacts and basic automation.
✗ Not ideal for
B2C businesses, companies needing only a CRM (not a prospecting platform), or teams requiring advanced compliance features for highly regulated industries.

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