Analytics comparison
Two of the best analytics tools, compared side-by-side. Here’s how each one stacks up.
Privacy-first web analytics.
🎯 Why it’s useful
For agencies or founders running multiple sites, Fathom's "all sites" dashboard is a daily driver.
💜 Why we like it
The pricing is flat per traffic level, regardless of how many sites you add.
Open-source product analytics + feature flags + session replay.
🎯 Why it’s useful
You're paying for Mixpanel, LaunchDarkly, and Fullstory separately? PostHog is one tool at a quarter the price.
💜 Why we like it
Session Replay + funnels in the same tool means you can watch the literal sessions of users who churned at step 3.
| Fathom Analytics | PostHog | |
|---|---|---|
| Pricing | Paid | Freemium |
| Category | Analytics | Analytics |
| Editor’s Pick | — | ★ Yes |
| Tagline | Privacy-first web analytics. | Open-source product analytics + feature flags + session replay. |
| Website | usefathom.com ↗ | posthog.com ↗ |
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