Any.do

Any.do is the cross-platform task manager + family sharing app that has built loyal following for its simple design + cross-device sync + WhatsApp-style chat aesthetic, founded in 2011 by Omer Perchik. With 40M+ users globally, Any.do is positioned as a friendly task manager for individuals + families rather than power-user GTD enthusiasts. The pitch is direct: Todoist + TickTick target serious productivity users with complex features; Any.do targets people who want simple effective task management with cross-platform sync + optional family sharing features that competitors lack. What makes Any.do distinctive is the family/group sharing focus + simpler workflow + visual interface. Most task managers (Todoist, TickTick, Things 3) optimize for individual GTD-style workflow. Any.do adds family + group sharing features (shared lists, shared calendars, family-friendly interface) alongside individual task management. The 'Moment' daily planning feature prompts users to review tasks each morning. The Calendar + Voice features cover modern usage patterns. The simpler interface vs power-user alternatives works for users who find Todoist/TickTick overwhelming. The core feature set: • **Tasks + projects + tags** — task management with standard features • **Family sharing** — shared lists + chores + grocery + family calendars • **Calendar integration** — Google Calendar + iCal + Outlook with task overlay • **Daily 'Moment'** — morning ritual reviewing today's tasks • **Voice input** — voice-to-task entry • **WhatsApp-style interface** — modern chat-app aesthetic familiar to most users • **Reminders + recurring tasks** — flexible recurrence rules • **Location-based reminders** — trigger reminders at specific locations • **Cross-platform sync** — web + Mac + Windows + Linux + iOS + Android + Apple Watch • **Themes + customization** — visual personalization • **Task assignments** — assign tasks within family + group • **Color-coded categories** — visual organization across families/groups • **Premium features** — themes, location reminders, recurring tasks, color tags • **WhatsApp integration** — sync tasks from WhatsApp messages • **iOS + Android widgets** — home screen access • **Family-friendly interface** — designed for non-power-users + families • **Workflowy + Trello integration** — connect to other tools • **Education + corporate plans** — institutional pricing For families + individuals wanting simple task management + cross-platform users the use cases: • **Family task sharing** — chores + grocery lists + family calendar coordination • **Simple individual task management** — Todoist alternative without complexity • **Couples + roommates** — shared tasks + grocery + planning • **Group projects** — small team task sharing without enterprise PM tools • **Travel planning** — shared itinerary + checklists for trips • **Wedding + event planning** — collaborative event organization • **Cross-platform users** — broad device support including Apple Watch • **Voice-first task capture** — quick voice input for hands-free • **Location-based task triggers** — reminders at specific places • **WhatsApp users wanting task integration** — sync tasks from chats The pricing is freemium with premium upgrade. Free tier covers basic task management with limited features + ads. Premium at $5.99/month or $35.99/year unlocks themes + location reminders + recurring tasks + color tags + family features. Family at $9.99/month covers 6 family members + advanced sharing features. Compared to Todoist ($48/year), TickTick ($35.99/year), Things 3 ($80 one-time Apple-only), Any.do is competitively priced with family-specific features competitors lack. Where Any.do wins clearly: family + group sharing features genuinely useful for households + couples + small teams that competitors lack; simpler interface for users who find Todoist/TickTick overwhelming; cross-platform support comparable to category leaders; WhatsApp integration unique among task managers; iOS + Android widgets provide quick capture; the daily 'Moment' ritual differentiates user experience. Where it loses: serious productivity power users prefer Todoist's natural language + TickTick's bundled features; less polished than Things 3 for Apple users; reviews historically mention quality concerns (sync issues, app crashes — though improved over time); enterprise + team collaboration limited vs dedicated tools (Asana, ClickUp); the family-focus may not appeal to single users wanting pure productivity; some features locked behind Premium that feel basic. My take: for families + couples + small groups wanting shared task management — Any.do is genuinely well-positioned + the family features compete favorably with adding shared workspaces to Todoist/TickTick. For single power users + GTD practitioners, Todoist or TickTick more compelling. For Apple-ecosystem-only households, Things 3 + Reminders sharing may suffice. For cross-platform families needing chores + grocery + planning unified, Any.do's specific positioning matters. The Premium pricing ($36/year) is reasonable but free tier limitations push paid upgrade for active use. Most users will end up at Todoist or TickTick for individual use; Any.do retains niche for family-sharing-first users.