Amplitude
Product analytics for serious data teams.
About
Mixpanel's main competitor. Stronger on cross-product navigation, behavioral cohorts, and predictive analytics. Free up to 10M events/month.
🎯 Why it's useful
The free tier is huge — most early-stage teams will never pay. Cohort math is more flexible than Mixpanel.
💜 Our take
The Pathfinder visualization (literal user-flow Sankey) is unmatched for finding hidden behaviour.
Key Features
Integrations
✓ Best for
Product teams at growth-stage companies and enterprises who need deep behavioral analysis and predictive insights. Best suited for teams with technical data skills who want to understand user journeys across multiple products.
✗ Not ideal for
Early-stage founders or non-technical marketers seeking quick setup—Amplitude's learning curve is steep and pricing scales significantly beyond free tier. Simpler alternatives like Plausible work better for basic traffic analytics.
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