Marketing

PropSweep

Find unused HubSpot CRM properties in 30 seconds

PropSweep is a HubSpot Marketplace app that scans your CRM for unused custom properties across contacts, companies, deals, tickets, and 4 more object types. For each property, it calculates the actual fill rate — what percentage of records have a value — so you can identify and clean up dead fields with confidence. Most HubSpot portals accumulate 50-200+ custom properties over time, and 20-40% are completely unused. The native cleanup tool requires Operations Hub Professional ($800/mo) and only covers contacts and companies. PropSweep works on every HubSpot plan including Free, covers all object types, and costs $39 for 6 months — no subscription, no auto-renewal. Free tier: one scan every 7 days, top results across contacts/companies/deals. Pro Pass ($39 / 6 months): unlimited scans, all object types, weekly auto-scan, CSV export. Read-only access — PropSweep never modifies your CRM data.