Productivity

Claro

Decide what to do with clothes you can't let go of

Moving house means facing the clothes you can't decide about — the jacket from someone who's gone, the expensive thing you wore once, the gift you feel guilty releasing. Claro asks a few questions about the item and gives one clear call: keep, transform, sell, or donate, with a concrete reason and next step. A €20 flat service then handles the logistics. Built as a venture project at IE Business School, currently in early testing with movers in Spain.