itch.io
Best for: Indie, experimental, and jam games โ and building an early audience
The most developer-friendly store in existence: upload anything instantly, set your own price and revenue split, and reach a community that celebrates weird and small games. Pay-what-you-want pricing and bundles make it a genuine audience-building tool.
Free to list ยท you choose the revenue share (10% default)
Pros
- โYou set the revenue share
- โInstant publishing, no gatekeeping
- โCommunity embraces experimental work
Cons
- รFar smaller buyer base than Steam
- รLittle algorithmic discovery to speak of